Metal Packaging Europe launches at Interpack 2011

Metal Packaging Europe, a new trade body representing the united interests of producers and suppliers of metal packaging across Europe, will launch at this years Interpack, held in Düsseldorf, Germany on 12 - 18 May 2011.

Metal Packaging Europe brings together metal packaging manufacturers, metal producers and their existing trade associations (APEAL, BCME, EAA, EMPAC) from across Europe to promote the unique strengths of metal packaging, to address the social and environmental and policy challenges faced by the industry.

Established by chief executives from the major aluminium, steel and packaging converter companies in the metal packaging industry, Metal Packaging Europe will work to establish metal packaging as a recognized and valuable contributor to sustainability in public policy and through the supply chain.

Chris Homfray, Chairman of Metal Packaging Europe and President of CROWN Europe, will be hosting the launch for Interpack on Friday 13th May.

Commenting on the launch of Metal Packaging Europe, Homfray said:

“We are really excited to be launching at Interpack this year. All those involved in Metal Packaging Europe believe in the unique qualities of metal packaging, and want to share these with the policy makers, customers and retailers. Metal Packaging Europe is perfectly positioned to reinforce these benefits across the whole supply chain, addressing current and future concerns around the environment and ever more complex regulations.”

The MPE manifesto can be downloaded here.

For more information please contact:
Madano Partnership
Isabel Soper
Tel: +44 (0) 20 7593 4000
[email protected]

About Metal Packaging Europe
Metal Packaging Europe is a pan-European trade body which represents the united interests of producers and suppliers of rigid metal packaging. Our board is formed of chief executives from the major aluminium, steel and packaging converter companies, APEAL (Association of European Producers of Steel for Packaging), BCME (Beverage Can Makers Europe), EAA (The European Aluminium Association) and EMPAC (The European Metal Packaging Association). As an organisation we recognise metal packaging is a valuable contributor to sustainability in public policy and through the supply chain. We bring together the metal packaging industry to develop and implement initiatives in which our industry operates. Metal Packaging Europe works with its members to improve recycling performances across Europe and key organisations to promote the lifecycle thinking of metal packaging. For further information, visit www.metalpackagingeurope.org